The mission:
Show that CCAD isn't just about curing, but preventative measures, taking action to enable people to have healthy lives.
The approach:
Showing the brand wasn't all words like most healthcare advertising, but about proactive programming in people's daily lives.
The moment:
A group cycling activation like no other, turning a public space into one of togetherness, joint discovery, and a shared road to wellness, positioning the hospital in a positive, proactive light that engaged Abu Dhabi.
