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The mission:
Launch the adidas SL20 collection in KSA and the UAE—the adidas way: high-energy, unapologetically bold and undeniably fast, proven with experiential trial.
The moment:
We created a mall installation (in both cities) that demanded attention and piqued the curiosity of all— driving sales, experiential trial, brand awareness and data capture in 10 days.
The how:
In just 48 hours we built a unique 8x8m installation that offered gamification, creative product displays, trials...... and limited merch with designs created on the spot by a talented calligraphy artist.
