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The mission:
Celebrate the collab drop between adidas and Lego in the kids store, driving interest and sparking imagination.
The meaning:
Both brands have an element of creativity and authorship; we brought that together in a Creator Space that fused adidas and Lego brand cues for kids to make their own content.
The moment:
A content studio with props, builds, and blocks that let kids create their own imagery, world, and get their agi-Lego head on.
