The mission:
To launch the adidas + Arwa Al Banawi collab from MENA to the world (during lockdown).
The meaning:
A local creator going global? Everything. This was the first Saudi collab with adidas, ever. Past, meet future.
The moment:
We created the first product launch streamed live from Al Ula to the world, with an omnichannel campaign delivering stunning hype, retail, digital, and advertising.
Results + impact:
The impact of this moment was felt not just across KSA, but the world. Before this iconic location had even reopened after lockdown, we’d launched a live hype drop like no other with both commercial and PR impact.
result
100% sell thru during hype drop.
result
Global PR features including high snobiety and hypebeast.
